After aiding the City of Richmond in securing a “Stellar Community” designation in 2013, the City commissioned REA to lead design efforts for a new downtown urban park, one of several projects identified during the grant application process to catalyze redevelopment in Richmond’s downtown core. Jack Elstro Plaza is a one-half block park well sited between the City’s historic Main Street and US 40, which carries a signficant amount of traffic through the City.
Developed in tandem with a new multi-use path system and improvements to other City parks nearby, this plaza space provides a critical link to the community’s historic districts, open space amenities, neighborhoods, and major thoroughfares.
A gathering lawn was placed in the center of the area complete with a performance pavilion, farmer’s market structure, spray plaza, restroom building, public art, and passive seating opportunities. The City is currently developing a program of events that will activate the park and the downtown throughout all seasons of the year. These events include the City’s annual Winter Ice Festival, weekly farmer’s market, as well as a regularly scheduled concert series, movies on the lawn, and other festivals and events yet to be determined.